Capture High-Intent Demand. Turn Searches Into Leads.
We build and scale Google Ads systems that generate consistent, high-quality leads for businesses where performance, cost per lead, and ROI actually matter.
When Someone Is Searching, They’re Ready to Buy.
In industries like home services, healthcare, dental, automotive, financial services, B2B, and eCommerce, Google Search is where buying intent lives.
But most Google Ads accounts fail because:
- They’re built around keywords, not economics
- They chase volume instead of profitability
- They send traffic to weak funnels
- They’re optimized for clicks, not conversions
At Growth Heist, we don’t “run ads”.
We build Google Ads lead generation systems — tightly integrated with landing pages, conversion tracking, and lifecycle follow-up.
WHAT WE BUILD
High-Performance Search and Demand Capture Systems
We design and manage:
- Search campaigns for high-intent keywords
- Local and multi-location lead generation campaigns
- Performance Max and smart bidding structures
- Landing page and funnel alignment
- Call tracking and form tracking systems
- Conversion tracking and attribution frameworks
- Retargeting and remarketing campaigns
Everything is built around cost per lead, quality, and ROI.
PROBLEMS WE SOLVE
If Google Ads Feels Expensive, It’s a System Problem
- Cost per lead keeps rising
- You get leads, but they’re low quality
- Campaigns work sometimes, then break
- You’re always “optimizing” but performance is unstable
- Agencies send reports but can’t explain revenue impact
- You don’t trust your numbers
Google Ads should be predictable and scalable. If it’s not, the system is broken.
OUR GOOGLE ADS FRAMEWORK
A Systematic, Profit-First Approach
1
Intent & Economics Mapping
We start with:
- Your services and margins
- Your acceptable CPL and CAC
- Your close rates and LTV
- Your break-even points
Then build campaigns backwards from profit.
2
Account Architecture
We design:
- Clean, scalable campaign structures
- Intent-based segmentation
- Tight keyword and search term control
- Smart bidding with guardrails
3
Funnel & Conversion Alignment
We ensure:
- Traffic goes to the right pages
- Offers match search intent
- Forms, calls, and bookings are tracked properly
- Every conversion is measurable
4
Continuous Optimization
We optimize:
- Search terms and negatives
- Bids and budgets
- Ads and extensions
- Landing pages and conversion paths
5
Scale What Works
Once performance is stable and profitable:
- We expand coverage
- Increase budgets
- Add new services and locations
- Grow volume without breaking efficiency
BUSINESS IMPACT
What Great Google Ads Actually Delivers
- Consistent, high-intent lead flow
- Predictable cost per lead
- Faster sales cycles
- Clear ROI visibility
- A channel you can scale with confidence
For many lead-driven businesses, Google Ads becomes the backbone of growth.
WHO THIS IS FOR
Ideal for High-Intent, Lead-Driven Businesses
PPC works exceptionally well for:
- Home Services businesses
- Healthcare & Dental practices
- Automotive services and dealers
- Financial services firms
- B2B & SaaS companies
- Multi-location and multi-branch businesses
If people search for what you sell, you should own that demand.
WHY GROWTH HEIST FOR PPC
Not an Ad Manager. A Profit Partner.
- Built around unit economics, not just keywords
- Deep focus on lead quality, not just volume
- Full-funnel integration with CRO and lifecycle
- Transparent reporting tied to business outcomes
- Built to scale, not just “maintain” accounts
CASE STUDY MODULE
Ready to Turn Search Demand Into Predictable Leads?
Let’s build a Google Ads engine that scales profitably.