How a Training Institute 2.6x’d Enrollments in 5 Months

A full-funnel enrollment system built to improve lead quality, shorten decision cycles, and scale admissions profitably.

Key Results (In 90 Days)

+173% increase in qualified applications

2.6x increase in enrollments

-39% cost per enrolled student

Results in 5 months

Client Overview

Industry:
Education & Training
Business Type:
Professional training institute / edtech provider
Market:
Multi-city / online
Core Programs:
Career-focused certifications and professional training
Growth Stage:
Scaling, but admissions were inconsistent and expensive

About the Client

The client runs a professional training institute offering career-focused programs. While their courses had strong outcomes, their marketing system produced inconsistent and low-quality leads.

THE CHALLENGE

The Problem

Before working with Growth Heist, they were facing:

Inconsistent enrollment cycles

Rising cost per lead and cost per enrollment

Many low-intent or “just browsing” enquiries

Long and slow decision cycles

Poor follow-up by counselors

Website traffic that didn’t convert into applications

Over-dependence on seasonal intakes

Business Impact:

Batches were not filling predictably. Revenue was volatile and hard to forecast.

THE DIAGNOSIS

What We Found

After auditing their growth system, we discovered:

Generic program pages instead of course-specific funnels

No proper qualification before counseling calls

Weak outcome and placement messaging

No structured nurture for long decision cycles

No proper reminder or re-engagement systems

No visibility into which leads became enrolled students

Conclusion:

They didn’t have a demand problem. They had an enrollment conversion and nurturing problem.

THE STRATEGY

The Growth Strategy

We designed a full-funnel enrollment system focused on:

Program-specific demand capture

Conversion-focused application funnels

Lead qualification before counseling

Multi-touch nurture and reminder systems

Retargeting and long decision-cycle support

Full-funnel tracking and performance optimization

Goal:

Build a predictable, scalable booking engine — not just run ads.

THE EXECUTION

1

Acquisition Layer

Rebuilt campaigns around:
- Course and career-based searches
- Paid social for awareness and discovery
- Retargeting for long decision cycles

2

Conversion & Application Layer

Built:
- Program-specific landing pages
- Multi-step application and counseling funnels
- Outcome-driven messaging and proof

3

Nurture & Counseling Layer

Implemented:
- - Email & SMS follow-up sequences
  - Counseling booking systems
  - Reminder and urgency flows
  - Re-engagement for cold leads

4

Optimization & Scaling

Continuous:
- - Cost per enrollment optimization
  - Funnel conversion testing
  - Budget scaling to best-performing programs
  - Intake-wise performance management

THE RESULTS

In 90 Days:

Most importantly:

They went from unpredictable batch filling to a reliable, scalable admissions engine.

BUSINESS IMPACT

WHY IT WORKED

Program-level funnel strategy

Full-funnel ownership from click to enrollment

Focus on enrolled students, not just leads

Tight integration between ads, pages, and counseling

CLIENT QUOTE

“We finally know how many enrollments we can generate every intake. That alone changed our business.”

Want Similar Results for Your Education or Training Business?

Let’s build a predictable enrollment engine for your organization.

Services

Industries

Resources

San Diego

4370 La Jolla Village Drive Suite 320, San Diego, California 92122

Irvine

7700 Irvine Center Drive Suite 430, Irvine, CA 92618

Orlando

100 East Pine St, Orlando, FL 32801

New York

80 Broad St, New York, New York 10004