How a Home Services Company 2.8x’d Booked Jobs in 120 Days
A full-funnel booking system built to capture high-intent demand, improve call handling, and scale job volume profitably.
Key Results
+167% increase in qualified service enquiries
2.8x increase in booked jobs
-31% cost per lead
Results in 120 days
Client Overview
-
Industry:
Home Services -
Business Type:
Multi-location service company (HVAC, Plumbing, Electrical) -
Market:
Multi-city -
Core Services:
Emergency repairs, maintenance, installations -
Growth Stage:
Scaling, but operations were underutilized due to inconsistent bookings
About the Client
The client operates a fast-growing home services business across multiple cities. They had strong operations but were struggling with unpredictable lead flow and inefficient marketing spend. However, despite healthy demand in their markets, growth felt unpredictable. Some weeks service bays were full, while other weeks technicians sat idle. Marketing spend kept increasing, but booked appointments did not scale proportionally. They didn’t lack demand — they lacked a reliable lead-to-booking system.
THE CHALLENGE
The Problem
Before working with Growth Heist, the business was facing:
Inconsistent daily and weekly job bookings
Rising cost per lead from Google Ads and local marketing
Too many low-quality or irrelevant enquiries
Missed calls and slow response times
Website traffic that didn’t convert into calls or bookings
Over-reliance on one acquisition channel
Business Impact:
Technicians had idle time on some days and were overloaded on others. Revenue was volatile and hard to predict.
THE DIAGNOSIS
What We Found
After auditing their growth system, we discovered:
Traffic was being sent to generic pages instead of service-specific pages
Mobile experience (where most traffic came from) was poor
No proper call tracking or quality measurement
No retargeting or recovery system for lost visitors
Weak and inconsistent follow-up for missed calls and form leads
No proper visibility into which leads actually turned into jobs
Conclusion:
They didn’t have a demand problem. They had a booking and response system problem.
THE STRATEGY
The Growth Strategy
We designed a full-funnel home services booking system focused on:
High-intent search and local demand capture
Service- and location-specific conversion funnels
Mobile-first call and booking optimization
Speed-to-lead and missed-call recovery systems
Retargeting and repeat service marketing
Full-funnel tracking and performance optimization
Goal:
Build a predictable, scalable job-booking engine.
THE EXECUTION
1
Acquisition Layer
- Rebuilt Google Ads and Local campaigns around:
- Emergency and high-intent searches
- Individual services (HVAC, plumbing, etc.)
- Location-level targeting
- Emergency and high-intent searches
- Launched retargeting on Meta and YouTube
2
Conversion Layer
- Built:
- Service-specific landing pages
- Click-to-call and fast booking flows
- Mobile-optimized experiences
- Added strong trust signals: reviews, guarantees, licenses
3
Follow-Up & Call Handling Layer
- Implemented:
- Missed call recovery systems
- Instant SMS follow-ups
- Booking confirmations and reminders
- Re-engagement for unbooked leads
- Missed call recovery systems
4
Optimization & Scaling
- Continuous:
- CPL optimization by service and location
- Call quality optimization
- Funnel conversion testing
- Budget scaling to best-performing services
- CPL optimization by service and location
THE RESULTS
In 120 Days:
- +167% increase in qualified service enquiries
- 2.8x increase in booked jobs
- -31% reduction in cost per lead
- Better answer rates, show-up rates, and job close rates
Most importantly:
They moved from chaotic, unpredictable scheduling to a stable, scalable booking engine.
BUSINESS IMPACT
- Full and balanced technician schedules
- Higher revenue per week and per month
- Better crew utilization
- More predictable cash flow
- Strong foundation for expansion into new areas
WHY IT WORKED
System-first approach, not just ads
Full-funnel ownership from click to job completion
Focus on booked jobs, not just the leads
Tight integration between ads, pages, and call handling
CLIENT QUOTE
“Our schedule is finally predictable. We know we can turn marketing spend into booked jobs.”
Want Similar Results for Your Home Services Business?
Let’s build a predictable booking and lead generation system for your company.
Services
Industries
San Diego
4370 La Jolla Village Drive Suite 320, San Diego, California 92122
Irvine
7700 Irvine Center Drive Suite 430, Irvine, CA 92618
Orlando
100 East Pine St, Orlando, FL 32801
New York
80 Broad St, New York, New York 10004
(619) 752-1955
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