How a D2C Brand Increased Revenue 2.3x While Cutting Customer Acquisition Cost by 41%

A full-funnel growth system built to fix unit economics, improve conversion rates, and scale profitably across paid channels.

Key Results

+27% increase in repeat purchase rate & +34% increase in conversion rate

2.3x increase in revenue

-41% blended CAC

Results in 6 months

Client Overview

About the Client

The client is a fast-growing D2C brand with strong products and good demand. However, their growth was becoming increasingly unprofitable as ad costs kept rising.

THE CHALLENGE

The Problem

Before working with Growth Heist, the brand was facing:

Rising CAC across Meta and Google

Unstable ROAS and profitability

Low conversion rates on product and checkout pages

High cart abandonment

Weak repeat purchase rates

Heavy dependence on one channel

Business Impact:

Revenue was growing, but profits were shrinking. Scaling felt risky and unstable.

THE DIAGNOSIS

What We Found

After auditing their growth system, we discovered:

Weak product page structure and messaging

Poor mobile experience

No structured creative testing system

Almost no lifecycle or retention marketing

Over-reliance on prospecting instead of maximizing existing traffic

No clear focus on unit economics

Conclusion:

They didn’t have a demand problem. They had a conversion, retention, and unit economics problem.

THE STRATEGY

The Growth Strategy

We designed a profit-first growth system focused on:

Conversion rate optimization across PDPs and checkout

Creative and offer testing systems

Full-funnel paid acquisition and retargeting

Email & SMS lifecycle and retention systems

Blended CAC and LTV optimization

Full-funnel tracking and performance optimization

Goal:

Build a scalable growth engine that protects margins.

THE EXECUTION

1

Acquisition Layer

Rebuilt Meta, TikTok, and Google campaigns around:
- Creative testing frameworks
- Full-funnel structure (cold → warm → hot)
- Retargeting and catalog campaigns

2

Conversion Layer

Optimized:
- Product pages
- Collection pages
- Checkout flow
- Trust and proof elements
Ran continuous A/B tests

3

Creative & Offer Layer

Built:
- - UGC and performance creative systems
  - Multiple hooks and angles
  - Offer and bundle tests

4

Lifecycle & Retention Layer

Implemented:
- - Email & SMS flows (welcome, abandoned cart, post-purchase, win-back)
  - Upsell and cross-sell journeys
  - Repeat purchase and loyalty systems

5

Optimization & Scaling

Continuous:
- - Blended CAC optimization
  - Funnel-level profitability analysis
  - Budget scaling only on profitable segments

THE RESULTS

In 6 Months:

Most importantly:

They went from fragile, expensive growth to a profitable, scalable growth system.

BUSINESS IMPACT

WHY IT WORKED

Unit-economics-first strategy

Full-funnel ownership (ads, CRO, lifecycle)

Relentless testing and optimization

Tight integration between creative, traffic, & conversion

CLIENT QUOTE

“We finally feel confident scaling. We’re no longer guessing whether growth will be profitable.”

Want Similar Results for Your E-commerce Brand?

Let’s build a growth system that scales profitably.

Services

Industries

Resources

San Diego

4370 La Jolla Village Drive Suite 320, San Diego, California 92122

Irvine

7700 Irvine Center Drive Suite 430, Irvine, CA 92618

Orlando

100 East Pine St, Orlando, FL 32801

New York

80 Broad St, New York, New York 10004