How a Multi-Location Automotive Service Business 2.4x’d Booked Appointments in 90 Days
A full-funnel growth system built to fix inconsistent lead flow, improve conversion rates, and scale bookings profitably.
Key Results (In 90 Days)
+140% increase in qualified leads
2.4x increase in booked appointments
-33% cost per lead
Results in 90 days
Client Overview
-
Industry:
Automotive Services -
Business Type:
Multi-location auto service & repair network -
Market:
Multi-city -
Core Services:
Vehicle servicing, repairs, inspections, and maintenance -
Growth Stage:
Scaling, but growth was inconsistent and inefficient
About the Client
The client operates a fast-growing automotive service business with multiple locations across several cities. They had strong operational systems, skilled technicians, and high customer satisfaction. However, despite healthy demand in their markets, growth felt unpredictable. Some weeks service bays were full, while other weeks technicians sat idle. Marketing spend kept increasing, but booked appointments did not scale proportionally. They didn’t lack demand — they lacked a reliable lead-to-booking system.
THE CHALLENGE
The Problem
Before working with Growth Heist, the business was facing:
Inconsistent flow of service bookings
Rising cost per lead from Google Ads
Many low-quality enquiries and price shoppers
Website traffic that didn’t convert into bookings
Heavy dependence on one channel (search ads)
Weak follow-up process leading to lost opportunities
Business Impact:
Even though demand existed, the business could not reliably fill their service bays. Marketing spend was increasing, but booking volume and efficiency were not keeping up.
THE DIAGNOSIS
What We Found
After auditing their entire growth system, we discovered:
Traffic was being sent to generic, low-converting pages
No proper service-level or location-level funnel structure
Poor mobile experience (where most users were coming from)
Weak call-to-action and booking flow
Almost no retargeting or follow-up system
No proper visibility into which leads actually turned into jobs
Conclusion:
They didn’t have a marketing problem. They had a broken lead-to-booking system.
THE STRATEGY
The Growth Strategy
We designed a full-funnel automotive growth system focused on:
High-intent demand capture (Google Search & Local)
Conversion-focused service and location funnels
Retargeting and decision-cycle support
Speed-to-lead and booking optimization
Full-funnel tracking and performance optimization
Full-funnel tracking and performance optimization
Goal:
Build a predictable, scalable booking engine — not just run ads.
THE EXECUTION
1
Acquisition Layer
- Rebuilt Google Ads account structure around:
- Service-level intent
- Location-level intent
- Emergency and high-priority searches
- Launched supporting YouTube & Display retargeting
2
Conversion Layer
- Built:
- Service-specific landing pages
- Location-specific pages
- Mobile-first booking experiences
- Simplified booking flows and forms
3
Follow-Up & Lifecycle Layer
- Implemented:
- Instant lead response system
- SMS and email appointment confirmations
- Reminder and no-show reduction flows
- Instant lead response system
4
Optimization & Scaling
- Continuous:
- Search term optimization
- Funnel A/B testing
- Conversion rate optimization
- Search term optimization
THE RESULTS
In 90 Days:
- +140% increase in qualified leads
- 2.4x increase in booked appointments
- -33% reduction in cost per lead
- Significantly improved show-up and close rates
Most importantly:
They went from unpredictable lead flow to a reliable, scalable booking system.
BUSINESS IMPACT
- Consistent daily and weekly booking volume
- Better utilization of service bays and technicians
- Lower marketing cost per job
- More predictable revenue
- A growth system that can be scaled to new locations
WHY IT WORKED
System-first approach (not channel-first)
Full-funnel ownership from click to booking
Data-driven decisions, not guesswork
Tight integration between ads, pages, and follow-up
CLIENT QUOTE
“We finally have a predictable system for generating bookings. Before this, marketing felt random. Now we can scale with confidence.”
Want Similar Results for Your Automotive Business?
Let’s build a predictable booking and lead generation system for your business.
Services
Industries
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