Supplement brand case study

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Supplement brand case study

Scaling Success: A Supplement Brand's Journey from Struggle to Triumph

Introduction

Discover how a small US-based supplement brand turned its fortunes around by strategically increasing its monthly ad spend to over $200,000, achieving a profitable return on ad spend (ROAS) and generating substantial sales.

Challenge

Initially struggling to break even with a $50,000 monthly ad budget, the brand faced hurdles in controlling customer acquisition costs (CAC), maintaining a consistent ROAS, and implementing a robust testing and optimization strategy.

Strategy

Emphasizing the health benefits of their organic products, we launched an intensive ad campaign, focusing on the transformational impact on consumers. By showcasing real-life benefits rather than just selling a product, and rigorously testing over 100 ad variations, we crafted a marketing message that resonated deeply with our target audience.

Results

Within just three months, this approach catapulted the brand to a stable 2.6+ ROAS at an average monthly spend of $200,000, translating into $1.65 million in sales. Our strategy hinged on deeply understanding the product's impact, leveraging emotional connections, and a relentless commitment to testing and optimization.

Conclusion

This case study exemplifies the power of focused marketing strategy and execution. For brands looking to replicate this success, the key lies in product impact analysis, a customer-centric marketing approach, and continuous campaign refinement.